Confused by similar brand names, most people would just ask shopkeepers for glucose biscuits, as per The Better India report. In 1960, Parle Products started feeling the pinch when other players such as Britannia came into the market to launch their own glucose biscuits. Made in India, meant for Indian palates and accessible to every Indian, the biscuit quickly became popular with the public. It was to counter this trend that Parle Products launched Parle Gluco as an affordable source of nourishment for the common masses. It was only 10 years later that it began its biscuit making operations in 1939.īack then, biscuits were mostly imported, expensive and meant for consumption by the elite classes. So, with time, the first Indian owned confectionery brand in the country came to be known after its place of birth- Parle. Interestingly, it is believed that the founders were so busy managing the factory that they forgot to name it. Located between the villages Irla and Parla, a small factory was set up by the Chauhans with just 12 men, with the family members themselves serving in multiple capacities as engineers, managers, and confectionery makers. He had sailed to Germany a few years ago to learn the art of confectionery-making and then returned with the required skills as well as the required machinery (imported from Germany for Rs 60,000). Deeply influenced by the Swadeshi movement (which promoted the production and use of Indian goods), Mohanlal Dayal of the Chauhans, a Mumbai-based family of silk traders, bought and refurbished an old factory to manufacture confectionery (such as boiled sweets), as per a report in The Better India. Today, Parle G sells over a billion packets a month, around a hundred million packets every month, or 14,600 crore biscuits in the entire year, which adds up to 121 biscuits (!!!) each for 1.21 billion Indians.Parle-G is a name that instantly brings back tons of childhood memories for many of us, right? Enjoying our morning and evening tea with these biscuits was a big part of our childhood.īut are you aware of the history of this iconic brand, how it came into existence and captured almost every Indian’s heart and household? Let's unfold the story of Parle-G for you!Īlso Read: Parle-G Sees Highest Sales Ever During Lockdown How It Started While the industry peers such as Britannia and Indian Tobacco Company (ITC) have positioned themselves as a champion of premium segments, Parle Products is still known as an affordable or budget brand among the Indian masses. The massive success of Parle-G biscuits resulted in the Parle brand being associated with affordability, nutrition, quality, and taste. Parle Products has been one of India’s foremost pioneers of the biscuit and confectionery industry. Even after 70 years, it is still known for its superior quality and taste. Parle Gluco’s instant success also attracted dozens of “Glucose biscuit” competitors, so to make the biscuits stand out, the Biscuit was renamed Parle-G biscuit (G for Glucose) and a new plastic wrapper featuring the cherubic girl, along with the tagline-“Often imitated, never equaled.” Over the years, many biscuit varieties came and went. The brand stood out with their cream-colored, yellow-stripped, wax-paper wrapper with a photo of a cute young girl containing 10-12 biscuits. The humble Parle-G biscuit quickly became popular due to its easy accessibility and nourishing abilities. Parle Gluco was, thus, an affordable source of nourishment that was locally made for the Indian palate. World War II was raging on during this time, and biscuits were considered a luxury. Ltd decided to venture into the biscuit realm. Parle-G biscuit started its journey in 1939 when Parle Product Pvt. You can also check this out The real reason why Hero and Honda parted ways He returned, armed with the required skills and machinery (imported from Germany for Rs 60,000), and thus the brand Parle was born. Chauhan was inspired by the Swadeshi movement and decided to sail to Germany to learn confectionery making. In 1929, Mohanlal Dayal’s family had purchased a factory to manufacture confectionery. So how did Parle-G become the legend that it is today? Today we embark on learning the story of this iconic and beloved brand. Possessing a 70% market share in the biscuit sector, one can’t argue that Parle-G biscuit has achieved success while maintaining its integrity. Whether looking for a nutritional substitute or just something to munch on after a long day of work or study, Parle-G biscuit has been a constant go-to for the Indian masses. It has been a savior of hungry souls young and old alike for decades it has been a companion, sometimes sacrificing itself in the boiling depts of cutting chai for our sake.
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